Holy cow. Previously, I have written about the Almighty Helvetica and how it was used to convey a sense of faux humility in advertisements in the 1960s. In fact, I plant the faux humility flag at about 1966. Turns out I’m not the only joker with this idea. Gary Hustwit has directed a documentary film… Continue reading Somebody Made a Movie About the Almighty Helvetica–Really