Home-based nuclear fallout shelters combined everything that magazines needed in the 1960s to attract readers: fear, home remodeling, and the opportunity for producing great cutaways.
Just going into your basement during nuclear attack would decrease your chance of radioactive exposure to 10% of the exposure if you had stayed outside.
By undertaking some pretty major home remodels, all located in your basement and all eventually unused, you could shrink that statistic another ten-fold.
Source: Popular Mechanics October 1960
