ApexUSA is a stab into the darkness, an attempt via ad images to locate the exact point in the 20th century when America reached its cultural peak.

Is a LIFE ad for Pullman coaches really indicative of what was going on in America in 1937? Isn’t that a distorted view? Yes. But a serious, tight-lipped historical account would be equally distorted. Pick your distortion.

This is not a yearning for the past.  As time goes by, you gain some things, lose others.  There are no answers here.  Only evidence.

Charlie Brown vs. General Montgomery


Raping My Last Memory Cell


The Gentlemanly Library That Never Was


The Center Cannot Hold?


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