December 9, 2009December 16, 2009. The Gentlemanly Library that Never Was One feature I see again and again from the 1930s to the 1950s is the Gentlemanly Library. In so many cases, I […]
December 9, 2009March 2, 20171960s, ApexUSA From Happy Beer to Glum Tick Spray So what happened here. How, in the span of 19 years, did we go from this to that? The first image is […]
December 9, 2009March 2, 20171960s, ApexUSA Bratty Kids and the Authoritarian Voice This 2008/9 commercial for Van de Kamp’s fish is another indicator of a cultural shift. Yes, the kid is a mouthy, disrespectful […]
December 9, 2009March 2, 20171960s, ApexUSA The Center Cannot Hold At some point in the mid-1960s, we start to see non-centeredness. This ad for Chevrolet “OK” Used Cars from 1968 is a […]
December 9, 2009May 31, 20211960s, ApexUSA Destroying My Last Memory Cell My search for this elusive song began in 1981, when I was 17 years old. The song itself was rather unremarkable. If […]
December 9, 2009March 2, 20171960s, ApexUSA Harkening to a Valentino Past What about antiquity in ads from the 1960s? There is a point in advertising when we shift from forward-thinking (or even present-thinking) […]
December 9, 2009March 2, 2017ApexUSA Muscularity and Humility: From 1935 to 1968 Popular Mechanics April 1935. It doesn’t get much better than this. I could write a dissertation about the Popular Mechanics style circa […]
December 9, 2009July 10, 20171960s, ApexUSA Faux Sixties Humility: Charlie Brown vs. Gen. Montgomery How to find that exact apex of U.S. culture? Let’s go a little farther out, bracketing it with two extreme points, one […]
December 7, 2009March 2, 2017. Kahn, Khan, and Thermonuclear War This is more about words than it is about nuclear war. But it’s trivia that has been lodged in my brain for […]
August 20, 2009January 30, 20191930s, Bizarre Transport, Things You've Never Heard Of Where Is the Missing $3 Million From the Lost Hawaii Clipper? It’s strange enough that a boat-plane with $3,000,000 in cash would go missing. It’s also strange that it would be so underreported. […]