Category: 1950s

Cutaways from the 1950s (1950 to 1959).

  • Fantastic Department Store Cutaway, 1950s

    Fantastic Department Store Cutaway, 1950s

    Frank Soltesz Department Store Cutaway

    Yet another mind-blowing cutaway from master illustrator Frank Soltesz.

    Few people realize that half of a department store is devoted to areas they never see.  Behind the familiar counter and displays are large areas used for stockrooms and other services that supply the selling floors out front.  there is a fur vault, complete bake shop, huge kitchen, and a variety of workrooms.  Each one is a little business in itself, and many of them need a lot of heat and cold in order to operate.  To control all this heat and cold, they use insulations, the kind of insulations made and installed by the Armstrong Cork Company.

    This illustration comes from a Saturday Evening Post from the 1950s, and has a key so that readers can find out what each room does:

    That’s why you’ll find such a large machine room (1) down in the basement.  Here boilers make steam, and compressors cool a refrigerant.  Both the steam and the refrigerant are sent to the rooftop penthouse (2) to heat or cool air which is then blown all through the store in a network of ducts.

    Everything about Soltesz cutaways is pitch-perfect.  Mood, shadows, people: all the things that many illustrators leave out Soltesz does in force.  Note the side action with the traffic cop and the steam pipes coming out off the cutaway ground:

    Department Store Cutaway Detail

  • Screw You, Food Court!  When Department Store Restaurants Reigned

    Screw You, Food Court! When Department Store Restaurants Reigned

    Anybody who is under a certain age will not remember how mall department stores once ruled the retail roost.  Before their peak and then eventual decline in the 1980s, these massive shopping cubes, which often went by a single name moniker (Alexander’s, Dalton’s, Gottschalk’s, etc.), were the place to buy everything from clothing to books and sporting goods.

    To keep the shoppers imprisoned in the store for the longest period of time, these stores usually had a self-contained restaurant.  They ranged from the Heather House, with its white tablecloth veneer of fanciness, to the Kmart Family Cafeterias, where, in 1977, you could dine on a full Salisbury Steak meal, with potatoes, gravy, mixed vegetables, roll and butter for only $1.08.

    Vista Restaurant, Yorkdale Mall, Toronto – 1960s

    Yorkdale Mall Toronto Vista Restaurant - ca mid 1960s
    Yorkdale Mall Toronto Vista Restaurant – ca mid 1960s

    Credit:  John Chuckman

    Heather House, Carson Scott Pirie

    Heather House Carson Scott Pirie
    Heather House Carson Scott Pirie

    Kmart Cafeteria, ca 1970s

    Kmart Cafeteria
    Kmart Cafeteria

    River Room, Schuneman’s Department Store, St. Paul, MN

    River Room, Schuneman's Department Store, St. Paul, MN
    River Room, Schuneman’s Department Store, St. Paul, MN
  • Boeing Stratocruiser Cutaway, 1952

    Boeing Stratocruiser Cutaway, 1952

    Boeing Stratocruiser Cutaway Drawing 1952

    Click Image For Full 1636 x 781 px Size

    In 1952, the 67.5 ton Boeing Stratocruiser cost a (then) whopping $1.5 million.  With a 3,000 mile range, this craft–first delivered to PanAm–offered up luxury as few commercial passengers had seen before:  a galley, a lower-deck lounge, sleeping berths, a forward stateroom, and more.

    Truly a case of “swords to ploughshares,” the Stratocruiser was “developed from the C-97 Stratofreighter, a military derivative of the B-29 Superfortress used for troop transport,” according to Wikipedia.

    Or as a promo film from that time says, “from bomber to boudoir,” referring to the powder room accommodations for women.

    Making Dinner on the Stratocruiser
    Making Dinner on the Stratocruiser

     

    Source:  LIFE, August 16, 1948

  • Camper Built Inside a Car, 1952

    Camper Built Inside a Car, 1952

    Camper Built Inside 1949 Nash, 1952

     

    The illustrator for this drawing is unknown, which is a shame because it’s such a precisely rendered cutaway of a 1949 Nash that had been converted into a camper.

    Lucius Sheets of Huntington, Indiana, converted his Nash into a camper that allowed him to sleep, cook, and eat on the road, saving motel expenses.

    The right rear door, where the woman stands, was the meal center where basics could be stored.  A piece of plywood attached to hooks near the food center and served as the table.  Mr. and Mrs. Sheets preferred to stand while eating.

    Best as we can tell, Lucius Sheets died around 1979.

    Click to Enlarge to 943 x 607 px

    Source:  Popular Science, October 1952

  • Triple Deck Auto Transport Plane Cutaway, 1952

    Triple Deck Auto Transport Plane Cutaway, 1952

    Triple Deck Auto Transport Plane 1952

     

    A lovely 3-color cutaway by Popular Science stalwart, technical illustrator Ray Piotch, of the Blackburn Universal Freighter (“BUF”).

    The BUF had two lower freight decks that could accommodate 6-8 autos, depending on size, and an upper deck for 42 passengers.

    This hulking beast wasn’t known for its speed, though, reaching a maximum of 180 miles an hour.

    See AirpowerWorld for pictures of the real-life BUF.

    Source:  Popular Science, October 1952