Category: Things You’ve Never Heard Of

  • Brutal and Effective: C. Fred Tarver’s Advertising Campaign

    Brutal and Effective: C. Fred Tarver’s Advertising Campaign

    “These four men have one thing in common…”

    Who would you rather buy insurance from if you live in Alexandria, Louisiana. Fred Tarver? How about C.F. Tarver? Wait, what about Cleston Tarver? Or C. Fred Tarver?

    For close to three decades, residents of that city were familiar with Tarver’s repetitive ad for his State Farm insurance business. Tarver began advertising in the Alexandria Town Talk in 1963 but didn’t immediately hit upon the genius of this scheme until a year later. Then, much like the Geico ad campaign that shoves a gecko and the promise of saving 15% of more on your car insurance in front of your face, Tarver kept it up, year after year. It’s completely nonsensical and has nothing to do with insurance, but it catches your attention, even decades later.

    Tarver 1964

    Tarver 1967

    Tarver 1993

  • Margarine Mascot Monkey Gives Birth in Pipe Organ

    Margarine Mascot Monkey Gives Birth in Pipe Organ

    On October 31, 1919, we find that a monkey named Nuko escaped, ran amok, hid in a pipe organ in San Francisco’s Civic Auditorium (now Bill Graham Auditorium), and gave birth. What happened?

    For those of you unlucky enough to be born in the 21st century, I can tell you that the entire history of the 20th century reads like this: monkeys treated like humans, then running amok. Really, monkeys were everywhere back then. Grab any newspaper from that century and you will find a story of these rapscallions doing mischievous things.

    Random pick: on May 5, 1919, the Oakland Tribune reports: “Jailed Monkey Picks Officer’s Pockets; Freed.” A simian named “Crown Prince,” who was the trained monkey for organ grinder Manuel Luchesi, had picked the pockets of shipworker Robert Moran. The Tribune related that “first something sat on [Moran’s] face,” then picked his pockets. Moran put up a fight, kicking Crown Prince “across the lot.”

    If you think that was weird and hilarious, keep in mind that this kind of thing happened all the time back then. But it wasn’t often that a margarine mascot monkey birthed in the bass clef of a pipe organ.

    Nucoa Monkey Escapes!


    It began this way. There was a Land show in San Francisco in October 1919, and there was an exhibit sponsored by The Nucoa Butter Company. Nucoa reigned for most of the 20th century as a prominent brand of margarine (now discontinued) with the claim that it was made with 97.5% coconut oil. The product’s full name was Nucoa Nut Margarine. So nut + coconut = Nucoa.

    The San Francisco exhibit featured Nuko, a trained monkey, eating coconuts against a painted backdrop of tropical islands. Nuko escaped and no one could find her.

    Nucoa Advertisement 1919

    Monkeys in Exposition Organ


    Called the Exposition Organ (because it was installed for the 1915 Pan-Pacific Exposition), this massive 40-ton organ is truly an impressive sight. Damaged in the Loma Prieta earthquake, the organ is currently housed in Brooks Hall (beneath the San Francisco Civic Center Plaza). It took five days, but she was eventually found: nestled in the bass clef portion of the organ with her newly-sprung hatchlings:

    Monkeys Born in Pipe Organ

  • Kelsey Grammer’s Father’s Murder

    Kelsey Grammer’s Father’s Murder

    Kelsey Grammar has had a legendarily disaster-ridden life. Some tragedies were brought on by himself: DUIs, car crashes, jail time, conniving spouses. But others are seriously life-rocking tragedies that the universe rained down on him, no fault of his own.

    There is, of course, the familiar story of the abduction, rape, and murder of Grammer’s sister, Karen, in 1975, by Freddie Glenn and two accomplices. Due to Grammer’s advocacy for Karen’s memory and his efforts at preventing Glenn from being released in 2009, that story is well-known.

    Also, on July 24, 2020, Grammar’s daughter Spencer was slashed by a knife-wielding man in a restaurant in New York, as she and a companion tried to pull the suspect off another person.

    One of Kelsey Grammer’s tragedies, though, hasn’t been publicized in as much detail. On April 24, 1968, Kelsey Grammer’s father, Frank Allen Grammer Jr., was murdered. Contemporary news reports said that Grammer’s father was murdered by a “virulently anti-white” man, Arthur Bevan Niles, as part of a nearly month-long frenzy of racially motivated violence.

    Ft. Lauderdale News, September 4, 1971: 16-Year-Old Kelsey Grammer, 3 Years After Father's Murder
    16-year-old Kelsey Grammer with friends, three years after his father’s murder (Ft. Lauderdale News, September 4, 1971)

    Frank Grammer Moves to U.S. Virgin Islands

    Virgin Islands View August 1968
    “Virgin Islands View,” August 1966, published and edited by Kelsey Grammer’s father, Frank Grammer

    The Grammers have always imprinted a big mark on this world. Kelsey’s grandfather Frank A. Grammer Sr. (1906-1976) and grandmother Edna Grammer (d. 1948), for many years were active, well-liked residents of the the Ocean Grove, New Jersey community, residing in a spacious house just three blocks from the beach, at 63 Cookman Avenue. Then, in 1948, Edna Grammer died on the operating table at age 39, leaving behind her husband and one son, Frank A. Grammer, Jr., age nineteen. Frank Grammer Sr. would become Dean of Admissions at Newark College of Engineering and would marry one of the secretaries at the school, Wilma Horster.

    Six years later, in 1954, his son, Frank Grammer Jr. moved from Hopatcong, New Jersey to St. Thomas U.S. Virgin Islands.

    Frank Grammer, now 25 years old, carved out a big life for himself: setting up a music store, publishing a local newspaper called “Virgin Islands View,” and otherwise becoming a prominent, sometimes controversial, figure in Charlotte Amalie, by “publishing strong attacks on what he termed were ‘local insanities,’” according to an April 26, 1968 newspaper account.

    For 12 years, Frank Grammer lived and prospered in St. Thomas. Then an event happened nearly 2,000 miles away that would eventually mean the death of Frank Grammer. On April 4, 1968, Martin Luther King, Jr. was shot and killed in Memphis, Tennessee.

    Niles’ Long River of Crime

    Charlotte Amalie in 1968
    Charlotte Amalie in 1968

    On April 9, the date of King’s funeral, U.S. Virgin Islands resident Arthur Bevan Niles (b. 1939), a taxi driver and a “virulently anti-white islander,” painted his taxi with racist slogans. According to a newspaper report dated April 26, 1968, Niles’ “cab was ordered off the streets [by police] because it was covered with such statements as ‘Kill the white pigs.’”

    Niles also tried to burn down a house and two rental cars at the Cyril E. King Airport (then named the Harry S. Truman Airport). In addition, Niles placed a bomb in the St. Thomas offices of the International Telephone and Telegraph, Co. The bomb did not explode.

    Niles ended up at Frank Grammer’s house in the middle of the night, April 24, 1968. Niles set fire to Grammer’s car in order to lure him outside. When Grammer stepped outside to see why his car was on fire, Niles shot Grammer, killing him. Arthur Bevan Niles was captured. On February 10, 1969, the USVI district court decided that Niles was not insane and thus was able to stand to trial. But because Niles was “suffering from paranoia,” Niles should not be allowed to represent himself in court and counsel should be appointed to him.

    Niles Threatens to Kill Judge

    At an unknown date, possibly 1994, Arthur Niles was released from prison and ended up in Randallstown, Maryland, in the Washington, DC area. Niles’ son, Navaldo “Rico” Niles, lived in that area. Rico was born on April 9, 1968, about two weeks before Arthur Niles began his rampage.

    In 2002, District Judge Richard A. Cooper issued a restraining order to prevent Niles from having contact with the 34 year-old Rico. In response, Niles wrote a threatening letter dated November 13, 2002 to Judge Cooper saying, in part, “Then, I would have to come back to Maryland to kill you, your honor.”

    At a November 22 bail hearing, Niles said:

    Just keep me in a jail where I can be safe and you can be safe. Or put me in the gas chamber. I do not deserve to live because I have killed people and I am not sorry for what I did. I would be content and happy to be in jail, if you could find a cell for me to be alone.

    A few days earlier, Niles had been arrested at the Lowe’s Home Improvement in Waldorf, Maryland, in the company of Rico for violating the restraining order. In court, Niles claimed that the restraining order characterized him as a child abuser.

    In his defense, Niles said, “I’m a killer, not a child abuser.”

    Arthur Bevan Niles Today

    Arthur Bevan Niles, September 15, 2014
    Arthur Bevan Niles, September 15, 2014
    Arthur Bevan Niles, June 21, 2015
    Arthur Bevan Niles, June 21, 2015

    Arthur Bevan Niles is still alive. Niles’ wife, Jean Niles, of Newton, North Carolina, died on November 30, 2013, and the obituary states that Mrs. Niles was survived by her husband of 52 years, Arthur Niles of St. Thomas, VI.

    Arthur Niles’ son, Rico, posted in 2015 that his father is “highspirited and healing” after an unspecified medical procedure. Some healing between Rico and his father may have occurred, because Rico posted on his Facebook that he loved his father and wished him the best after recovering from that operation.

    Navaldo “Rico” Niles battled heart disease and died on August 3, 2016.

  • Bizarre Tale of Two Rat Packers Bound By One Mountain

    Bizarre Tale of Two Rat Packers Bound By One Mountain

    The Rat Pack defined Hollywood and Las Vegas 1950s cool:  Dean Martin, Frank Sinatra, Sammy Davis, Jr., Joey Bishop, Angie Dickinson, and more.  They played together, they partied together, and their legacy lives on today.

    Two of the most prominent members were Frank Sinatra and Dean Martin, both singers and all-round entertainers.  Frank Sinatra, of course, is most remembered today, and you’d have to be a person of a certain age to remember Dean Martin’s towering presence in those days.  Both were giant.  And both would be brought together some twenty years later by a mountain in Southern California:  Mt. San Gorgonio.

    On January 7, 1977, Frank Sinatra’s mother, Dolly Sinatra, left her Palm Springs home, where she had been living in her son’s compound since the death of her husband, Martin Sinatra, and took a Learjet to Las Vegas.  

    The 82 year-old flew with friend Mrs. Anthony Carboni and the pilot and co-pilot, leaving Palm Springs at 4:55 pm, destination being Frank’s show at Caesar’s Palace that night.

    Three minutes later, Mrs. Sinatra’s jet was still on flight control’s radar screens; a minute later, it was gone.  Her jet apparently crashed at the 8,000 foot level on Mt. San Gornonio in heavy weather.

    Frank was informed of his mother’s death shortly before his 9 pm show but he still went on.  Sinatra’s agent, Lee Solters, said, “Of course he reacted.  But he went on anyway.  Yeah, and he sounded great.”  He did the full 45 minute show before the crowd of 1,500, never mentioning his mother’s death, and even did two standing ovations.  A few hours later, he did his second show.

    Then, just 11 years later, on March 21, 1987, tragedy would once again strike the duo.  Dean Martin’s son, 35 year-old Dean Paul Martin, Jr., a member of the California Air National Guard, was piloting an F-4C in the region.  Only 10 minutes after taking off, his jet slammed into the top of that same mountain, killing him and his co-pilot.

  • The Great Foley, Minn. Computer Scam of 1955

    The Great Foley, Minn. Computer Scam of 1955

    It’s time for Robert Kotsmith and Michael Chmielewski to fess up.  Time to come clean.  Guys, don’t worry.  We forgive you.  The Statute of Limitations of high school foolishness has passed now, and we just want to know how you did it.  We really don’t care anymore.

    In the July 1955 issue of Popular Mechanics, Jim Collison writes about two high school juniors at Foley High School, Foley, MN, about 67 miles northwest of Minneapolis.  These two young men managed to build a voice recognition home computer called The Thinker twenty years before the first Apple computer came out.

    Another way to see this in context.  Computer History tells us that, only the year before, IBM (a real computer manufacturer) had rented 19 of its 701 computers to big outfits like research labs and aircraft makers, at the cost of $15,000 per month.  One programmer was able to make the 701 play checkers.

    In other words, 1955 is the era of room-sized computers that no one can afford.  Yet these seventeen year-olds managed to make a computer that cost $120 and could recognize the human voice.

    The only telling moment in this story is when the writer says that “All these answers were ‘pumped’ into the Thinker in a briefing session before I started my ‘interview.’”

    Does this mean that this agglomeration of junk parts and flashing lights was meant to demonstrate what computers might be like fifty years in the future?  If so, that’s the only line indicating this.  The rest of the article points to sheer smoke-and-mirrors, like this one:  “The Thinker is built largely around the molecular theory of magnetism, the electromagnetic theory and the theory of electromagnetic induction.”

    Where are these people now?

    • Robert Kotsmith (still alive and living in Minnesota)
    • Michael Chmielewski (?)

    Other Foley MN students mentioned in the article but not part of The Thinker.

    • Versal Cross (Appears to have died in 2007)
    • Thomas Wildman
    • Gordon Viste (Appears to be alive and living in Minnesota)

    I would love to hear from anyone connected to this.

    High-School Robots Learn the “Three Rs”

    By Jim Collison

    An electronic thinker a completely mechanical robot built by Robert Kotsmith, 16, and Michael Chmielewski, 17, high-school juniors at Foley, Minn., is passing exams of a factual nature that would stump any uneducated robot.

    The machine, built during a period of 10 months at an estimated cost of only $120, understands and answers the human voice. The Thinker answers mathematical questions, gives data on current events and history, writes and even learns new facts it does not already know.

    Even to persons well versed on scientific progress, this project seems astounding. Foley science instructor Alfred A. Lease says this of his students: “Their accomplishments would make some college graduates look on with envy.”

    When I walked into the chemistry laboratory of Foley High School, Lease and the two inventors were putting the Thinker through its trial performance. It had just written its first word: m-a-r-c-h. This was the month in which it was completed. As I walked in, the machine was writing l-e-a-s-e, clearly, in nearly square letters, slanted slightly left, about an inch high.

    “Ask it any question you like,” suggested the students.

    The machine has three units: The main compartment, about six feet long, three feet wide and four feet high, contains the “brain”; the second unit holds the counting and spelling mechanisms, and the third houses the writing apparatus.

    On the central brain unit are five switches and five warning lights to indicate which switch is on. These switches control the areas in which questions can be asked. Cube-root and square-root answers, each controlled from a separate switch, are given on the numbered unit. There is a switch for longhand writing and one for answering current events. The fifth switch directs multiplication answers.

    On the number-letter unit, one dial points to numbers 0 to 9, to a period, and to Yes and No. Another dial points to letters A to W. The mathematical answers are given through this unit along with answers that are spelled out. In the writing unit a pen, hovering over a stack of paper, is held and directed by two metal “seesaw” fingers.

    I asked the machine for the square root of 98. (In asking questions through a microphone worn about the neck, each inquiry must be prefaced with “Now . . .”)

    “Now . . .” Lease ordered, “give me the square root of 98.” As he said this he pronounced the words distinctly and counted on his fingers. Pronunciation must be clear and syllables counted since inquiries must be limited to ten syllables.

    Slowly the number dial pointed out the answer. First to 9. Then to the period. Next to 8, and then back to 9. That was the correct answer, 9.89. I asked for the square root of 177. Again, the correct answer: 13.3. All these answers were “pumped” into the Thinker in a briefing session before I started my “interview.”

    I turned to current events. “Now . . . president after Harry Truman.” Slowly it spelled out e-i-s-e-n-h-o-w-e-r. I asked for the governor of Minnesota. It paused a few seconds—about 10 seconds are needed between the answers and wrote in those peculiar “drawn” letters, f-r-e-e-m-a-n. Correct.

    That’s remarkable for current events, I though, but how would it do on history? I led off with, “Now . . . who won the world’s series last year?” That was too easy. It quickly answered, g-i-a-n-t-s. I decided to go back a few years and asked the robot, “Now . . . who was president after Monroe?” The machine wrote in distinct letters, a-d-a-m-s.

    Can the machine reason? A simple test showed that it will not. I asked, “Now . . . will Red China attack Formosa?” There was no answer.

    The final question during this first 20-minute “run” surprised me. As a special treat for me the boys had “briefed” it. “Now . . .” they asked proudly, “name the represented magazine.” Placing one word over the other, it wrote, p-o-p-u-l-a-r M-A-C-H-A-N-I-C-S.

    They immediately noticed the error, and looked embarrassed. “Mechanics” was spelled wrong.

    So the machine could make a mistake, I thought. But no, it was a mistake in briefing the Thinker, not the Thinker’s error. The machine spells phonetically. After they told it to spell “mEchanics” the spelling was correct.

    Neither Lease nor the boys will tell exactly how the Thinker functions. The “magic brain” is still under wraps because of possibilities of patents. This much of an explanation is given:

    First, the Thinker is a facsimile type of machine. It reproduces answers given to it, but can’t think for itself.

    An audible word, signal or sentence is spoken into the mike and is carried to the central “nervous system” or “brain.” Here the question is acted upon and answered by relaying electrical impulses over wires to a receiving apparatus which changes the impulses back into intelligible answers.

    It does not involve anything basically original. Lease, who advised the boys, stressed that “we make absolutely no claims of discovering any new scientific phenomena.”

    It is unique because it applies old principles in a completely new and different way, according to Lease. He explained it this way:

    “A professor once told me the only difference between an engineer and anyone else is that what takes others 100 hours to do, an engineer can do in one hour. About the same thing is the case here.”

    The machine’s parts–mostly scraps–are worth about $120. The boys estimate their actual labor at 560 hours each. At a dollar an hour the total cost would run a little over $1000. It’s powered by regular household current, and uses about 200 watts.

    The Thinker is built largely around the molecular theory of magnetism, the electromagnetic theory and the theory of electromagnetic induction. In other words, it is as simple as the common bar magnet, the electric motor, the electric generator and the transformer. It deals with inductance and inductive reactance, as applied in pulsating direct-current and alternating-current circuits.

    The inventors emphasize that it is a completely “closed circuit” device, using no form of radio-type transmitter or receiver. The machine was originally designed to be a communications device rather than a question-and-answer-type machine. Its biggest value would be as a communicator, the boys believe.

    As a novelty, leaving the Thinker in the back room for a moment, Castor the Great steals the show. He’s a handsome, romantic and “dangerous” robot who roams the halls of Foley High School. Directing Castor on his jaunts is his creator, Kenneth Freude, 17, a junior.

    After working for two months assembling various pinball-machine parts and other pieces of “junk,” Kenneth was able to make Castor walk, defend himself with a water gun, pick up paper, wink at girls, talk and react with fright by raising his hair! Total value of this project:  about $200.

    There is also a little robot. Versal Cross, 17, the senior student who built it calls it a Doodlebug or Snail. The Snail follows a beam of light and, having lost it, searches until it finds the light again. It is not controlled by radio or by other remote controls. Assembled, it looks like a giant bug with feelers guiding it as it searches for the beam of light.

    Armies of the future might use cannons like the one Edward Heintze constructed as his science project. Loaded with water and a few drops of sulphuric acid, the cannon breaks the solution into gases. The gases are ignited by an electrical charge. With a loud “crack,” the cork is sent sailing across the 40-foot classroom.

    For a more recreational project, seniors Thomas Wildman and Gordon Viste, both 17, connected an “electronic brain” to an electric train. A spoken command causes the train to stop, go forward or back up. The brain changes the sound waves of the voice into electrical currents. These are sent to the controls of a regular electric-train set. One “shot” of electricity stops the train, two shots make it back up and three shots cause it to move forward. When a series of syllables is said, either one, two or three, the same number of electrical shots enter the controls and move the train.

    The train works just like an old Iron Horse, too. Using “whoa” for the one-syllable command, the train stops. “Get-e-up” will make it lunge forward. “Back boy” starts the train on a backward run. The more ordinary commands are “stop,” “go forward” and “back up.”

    In every corner of this Foley classroom are student-built machines that perform a variety of tasks. Each student must work on one project a year.

    Lease, who taught shop classes for two years before becoming science instructor last year, says, “I will feel lucky if my efforts help produce only a handful of scientists, for even this handful may be responsible in the end for keeping our country in the scientific lead.”