One of the great things about the old Fortune magazine was how it often treated extremely mundane subjects with great wonder and awe. Not only would they profile the high-level anticts of John D. Rockefeller, William Randolph Hearst, and Henry Ford, but they would take things down to the opposite end of the spectrum and highlight things like the inner workings of an oil well in one of Rockefeller’s fields or the daily routine of one of Hearst’s low-level stringers.
This office building cutaway actually calls itself an “X-ray” of an air conditioning system, and I am not completely certain of its original source in Fortune. I’d guess that it came with some kind of profile of a giant, national air conditioning company, perhaps Carrier.
Not at all the loving detail of the American Standard advertisement I blogged about previously, but interesting nonetheless.