Yet another mind-blowing cutaway from master illustrator Frank Soltesz. Few people realize that half of a department store is devoted to areas they never see. Behind the familiar counter and displays are large areas used for stockrooms and other services that supply the selling floors out front. there is a fur vault, complete bake shop, […]
Cutaway drawings of stores, hotels, factories, plants, etc.
This was real, not Fifties fantasy: a building heated by atomic energy. Appropriately enough, the building, located in Harwell, England, was the center for that nation’s atomic research. Waste heat from the nicknamed “Bepo,” one of the atomic piles, was diverted to heat the 330,000 cubic foot/80 office building. The system cost $42,000, but it […]
When this cutaway first appeared, the intended structure was still called the International Music Hall, as part of Rockefeller Center, New York, NY. Later, it became known as Radio City Music Hall. Quite a juicy early Thirties two-color cutaway spread across two pages. I tried my best to mate the two pages, and I got […]
Elevator-style car parks were still quite a novelty when this cutaway was published in 1920. The garage shown could hold 6x the number of cars that a comparable, ordinary garage could hold. This garage was basically all elevators: 42 elevators that retained the cars during the stay rather than off-loading them. Each elevat0r could hold […]
This TV studio in Chicago had one problem: it was located in the same building as printing presses for the Chicago Tribune. Vibration from the rumbling presses would compromise TV production. Solution: float the studio on air. Rubber bags, each 14 x 30 inches, were inflated and placed under the flooring. The bags elevated the […]
One of the great things about the old Fortune magazine was how it often treated extremely mundane subjects with great wonder and awe. Not only would they profile the high-level anticts of John D. Rockefeller, William Randolph Hearst, and Henry Ford, but they would take things down to the opposite end of the spectrum and […]
What do you do with a cutaway hotel? I haven’t the faintest idea. I tossed together some amateur motion-tracking shots and a soundtrack to come up with this.
This great cutaway originally comes from a July 5, 1947 Saturday Evening Post ad for Armstrong’s Industrial Insulation. For an extra-sized view, click here and then click a second time on the magnifying glass. The ad says, in part: When you look behind the scenes, a modern hotel is an astounding place. Few guests appreciate […]