Muscularity and Humility: From 1935 to 1968

Popular Mechanics April 1935.  It doesn’t get much better than this.  I could write a dissertation about the Popular Mechanics style circa 1930s, but I will spare you.  Suffice to say this is complete balls-out, muscular journalism.  Contrast with this mis-directed, faux-humble ad from 1968 which practically says, “We’re nobody.”

PopularMechanicsAirplane

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Categorized as ApexUSA

By Lee Wallender

Deception, influence, fakes, illusions, themed environments, simulations, secret places, secret infrastructure, imagined places, dreamscapes, movie sets and props, evasions, camouflage, studio backlots, miniatures.

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