Somebody Made a Movie About the Almighty Helvetica–Really

Holy cow.

Previously, I have written about the Almighty Helvetica and how it was used to convey a sense of faux humility in advertisements in the 1960s.

In fact, I plant the faux humility flag at about 1966.

Turns out I’m not the only joker with this idea.  Gary Hustwit has directed a documentary film all about Helvetica.