Somebody Made a Movie About the Almighty Helvetica–Really

helveticafilm

Holy cow.

Previously, I have written about the Almighty Helvetica and how it was used to convey a sense of faux humility in advertisements in the 1960s.

In fact, I plant the faux humility flag at about 1966.

Turns out I’m not the only joker with this idea.  Gary Hustwit has directed a documentary film all about Helvetica.

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By Lee Wallender

Deception, influence, fakes, illusions, themed environments, simulations, secret places, secret infrastructure, imagined places, dreamscapes, movie sets and props, evasions, camouflage, studio backlots, miniatures.

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